Now the next thing I needed was a website. But hang on, a website of the magnitude and technical scope necessary for a business like this would cost about €50k, no? Realising that this was not the kind of cash I’d have in my back pocket, or under my bed, I decided that the only way forward would be to get a web developer to build the site for free, and I would give him equity in the company. And that’s exactly what happened.

For those of you who know me, you will be aware that I like to act the clown a lot of the time. Sometimes I take my acting to the amateur stage, and it was in these circles that I met the web developer who would become one of my fellow partners in

He was about 15 – 20 years my senior and, as his career hadn’t really quite kicked off, he was looking for a break. He owned his own web development company which appeared to specialise in what I would call ‘vintage’ websites from the early 1990’s era. I presumed that this was a new trend in the website world similar to the way vintage clothes are a new trend in the realm of fashion. The one and only doubt I had about him was the fact that his company Facebook page had only 12 fans. I was a tad unsettled by this but I put it down to the fact that he had probably only launched the page an hour or so prior to my looking at it (SL).

When I initially approached him about Online Grinds, he seemed pretty enthusiastic. After a few meetings in the Westbury, we shook hands on the basis of a 50/50 split of the company. The agreement was that he would develop a website for the company that would have all the functionality necessary to broadcast live and interactive online grinds. In return for this he would get 50% of the share capital of the company. Once an investor came on board, we would then dilute our shareholding equally. Our agreement was verbal. Nothing in writing at all at all (Yes, I hear what you are saying; I am a fuckin eejit). The value he put on his work was in the region of €25k.

While I would love to mention this man’s name, I had better not. However, his name, along with a beautiful shot of his devilishly handsome face and practically perfect smile, is clearly visible on the website Simply go to the ‘About Us’ section and click ‘Our Team’. This man is on the top right. But look, I didn’t name him, so I cannot be sued by him, right? (SL) I was once at the top of this page (sob sob).

For the purposes of this blog post, I will be referring to this man as BS, this is simply because these letters are (kind of) the initials of his name. The fact that these letters are also commonly used to abbreviate the name of a substance which emanates from the arse of a male cow, which some would say (I don’t) is a very apt description of the work ethic of this man, is entirely immaterial to my using these letters. I promise.

So, website – check.

P.S. His company Facebook page today has 26 fans. An increase of 14 fans in 3 years. If that’s not progress I don’t know what is! (SL)

Next Chapter – Chapter 4: Money Money Money, R.O.T. and Studio

About the Author PaulVStenson

I am the manager of The White Moose Cafe and Charleville Lodge in Dublin, Ireland. I believe that you only live once. I believe that life should be enjoyed. I don't see the point in whinging and moaning. I see myself as someone who speaks the truth. The truth doesn't seem to suit everybody's agenda, so I am labelled with the term 'controversial'.

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